Outcome Marketing
  • Home
  • Services
  • About
  • Blog
  • Contact
Outcome Marketing

Honest, transparent digital marketing rooted in Cornwall values.

Made in Cornwall
Services
  • One-Page Website
  • Blog Writing
  • Website SEO
  • Market Research
Company
  • About Us
  • Blog
  • Contact
  • FAQ
  • Locations
Latest Posts
  • SEO vs PPC: Which Should Your Business Invest In?
  • How Long Does SEO Take to Work? Realistic Timelines Explained
  • Website Design and SEO: How Design Choices Affect Rankings
Contact
  • Privacy Policy
  • Terms of Service

Cornwall, United Kingdom

07770 580125

© 2026 Outcome Marketing. All rights reserved.

Built with care in Cornwall🌊
Market research and data analysis
  1. Home
  2. /Services
  3. /Market Research

Know Your Market

Gut instinct only gets you so far. At some point, you need to know what's actually happening—what customers search for, what competitors are doing, and where the real opportunities hide.

Discuss Your Project

What Is Market Research?

Market research is gathering and analysing data about your industry, competitors, and customers to make informed business decisions. It's not guesswork or gut feeling—it's concrete information about what's actually happening in your specific market.
Whether you're looking at the Falmouth creative hub or the tourism trends in St Ives, good research answers critical questions. Who are your real competitors? What keywords do customers use when searching? Where are the gaps in the market? This insight guides everything from your SEO priorities to your website's technical structure.

The businesses that win aren't always the biggest or the loudest. They're the ones who did their homework while everyone else was guessing.

Is This Right For You?

Businesses Entering New Markets

You're expanding into Cornwall or launching a new service. You need to understand the competitive landscape, local search behavior, and whether there's genuine opportunity before investing heavily.

Companies Planning Strategy

You're about to invest in SEO, content marketing, or a new website. Research ensures you're targeting the right keywords, creating relevant content, and building on a solid foundation.

Brands Seeking Competitive Edge

You want to understand what your competitors are doing, where they're weak, and where untapped opportunities exist. Knowledge is power in competitive markets.

Why Choose Our Research Services

Real Data, Not Opinions

We use professional-grade tools to gather actual search volume data, competitor metrics, and market trends. Every recommendation is backed by evidence, not guesswork or assumptions about what might work.

Actionable Insights, Not Just Reports

Data means nothing without interpretation. We don't just hand you spreadsheets—we explain what the data means for your business and provide clear recommendations you can act on immediately.

Competitor Analysis That Reveals Opportunities

We identify what your competitors rank for, where they're getting backlinks, and what content performs well. More importantly, we find gaps—keywords they're missing, content opportunities they've overlooked.

Customer Understanding Through Search Data

Search data reveals how customers actually think and what language they use. This understanding informs everything from website copy to content topics to product positioning.

How We Work

1

Discovery

We start by understanding your business, goals, and what specific questions you need answered. What decisions will this research inform? What would success look like? This focus ensures we deliver relevant insights.

2

Strategy

We design a research plan tailored to your situation—which competitors to analyse, which keywords to investigate, what market data to gather. You approve the scope before we begin detailed work.

3

Implementation

We gather data using professional tools, analyse competitor strategies, identify keyword opportunities, and map out content gaps. Every finding is documented with supporting data.

4

Measure & Refine

We deliver a comprehensive report and walk through findings with you. Research only matters if it leads to action—we ensure you understand the implications and know exactly what to do next.

Turn Research Into Action

SEO

Website SEO

Use research insights to build a targeted SEO strategy that focuses on the right keywords.

Learn more →
Content

Blog Writing

Create content around topics and keywords identified through comprehensive market research.

Learn more →
Web Development

1-Page Website

Build a website strategy informed by competitive analysis and customer research.

Learn more →

Market Research Insights

Local Marketing

Digital Marketing Cornwall: Complete Guide for Local Businesses

Data-driven insights on digital marketing channels including SEO, content marketing, and social media for Cornwall businesses.

Read article →
Local Marketing

Local Business Marketing in Cornwall

Understand your local market and discover effective marketing strategies.

Read article →
SEO

How Much Does SEO Cost?

Research the investment required for SEO and understand pricing factors.

Read article →

Flying Blind?

Most businesses are. They make decisions based on assumptions and hope for the best. If you're ready to replace guesswork with evidence, let's talk about what you actually need to know.

Want to learn more about our approach? Read about our team and values or visit our FAQ page.

Start the Conversation